How are Event Professionals Pivoting to make it Through a Year with Few Events?

For many of us, this year has been our most challenging yet. Many of us have been forced to pivot to keep our businesses afloat and our employees. As this year comes to an end, we've gathered a collection of the most common practices we've seen along with a few of our own!


Designing Covid Friendly Decor


photo by Styles of MH
Photo by Styles of MH

As lockdowns began and people had to stay in doors, event professionals saw an opportunity to create or modify pieces that would encourage them to celebrate at home. Many of us got creative this year by changing the way we use our rental pieces. We saw photo ops being used for drive by baby showers, graduation parties, and even engagement announcements. Yard signs and outdoor large scale balloon garlands became a regular site.









Hosting Virtual Events and Meetings

All of us we're trying to figure out how to continue our businesses with a sense of normalcy in the beginning of Covid. Many event companies seized this opportunity by offering to turn their meetings into a virtual experience. Professionals coordinated and hosted these experiences that allowed them to hold onto a scheduled event, client, and payment by moving things online. We saw a similar change with planned events that could no longer proceed due to Covid restrictions. Events were livestreamed, made into high quality pre-recorded videos and shared with attendees virtually!



Photo of Alexander Events drive through testing station

Joining the Fight against Covid

For many of us in the event industry, it was as if a light switch had been turned off. One day we were planning conferences and events and the next we were cancelling and rescheduling them. Hospitals were filling up and healthcare professionals needed support. Event industry employees and professionals were offering to coordinate drive through testing sites and to help streamline the process of testing. One company, Alexander party Rentals, set up 15 installations over the year that included an overflow space for over 200 hospital beds, as well as decontamination and testing tents.


At SKTCH, we noticed that businesses and storefronts were in need of covid compliant products that kept their employees and customers safe. Many store owners we spoke to were in need of guidance on how to modify their space in an affordable way. Inspired to help, we launched a new platform of our Covid-19 solutions, SKTCH Zones, in the hopes of helping our community adapt. We ended up creating desk dividers for a local landscaping company and dividers for a prominent limousine company.



Offering Corporate Gifting Services

Although many businesses are still working from home and many employees are opting to stay out of the office, they still want to celebrate. The ladies from Slaack Productions, a California based company, created personalized gift boxes with goodies for employees to enjoy In the safety of their home. Other companies sent boxes that enabled employees to participate in a virtual event together. Virtual attendees were able to receive the same pre-packaged box full of instructions, tools and ingredients to participate in cocktail and cooking classes together!


There's no right or wrong way to pivot this year. We're all doing what we can to keep our employees and business afloat. No matter how you've chosen to adapt, we congratulate you!


Share with us how you've stayed busy this year in the comments below!

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